TMP Project

For my target market project, I conducted in-depth research and interviews to analyze consumer behavior, trends, and key competitors within the boba industry. The result was a comprehensive 70-page report that provided strategic insights into market positioning, branding, and growth opportunities for boba businesses.

Artistry and Entrepreneurship: Taylor’s Version

I got the amazing opportunity to collaborate with my management professor, Dr. Aguas, and a few other peers on Taylor Swift’s impact on the economy and the various generations. I was given research assignments every week and attended weekly meetings with the team. Once we had finished our research and were done putting together our presentation, my professor presented it to a class at UC Berkley. Throughout this project I learned the importance of being a self starter and being disciplined in my work.